Today, most people globally access the Internet more than ever before. Mobile devices, as well as laptops/desktop computers, are getting more affordable, and there is free public Wi-Fi access almost everywhere. Hence it makes perfect sense that we are most of the time online. It was already the case before the pandemic of course. But it is also the fact that the lockdowns and other measures imposed by governments, created a situation in which the online market thrives.
Simply, since the Internet became so accessible from any place and at all times, consumers are enjoying the convenience. For that reason, many companies are opting to start an eCommerce business.
Ecommerce is rapidly becoming a new normal for consumers given that the industry generated $4.28 trillion in e retail revenue and shows a tendency to grow. The convenience that we already mentioned, and the relatively low prices are two major factors that lead to this popularity. Additionally, by owning an eCommerce business website, companies enable people who live in remote areas to purchase things that would be otherwise difficult to find.
Having said all that, it is relatively straightforward to understand why so many companies nowadays want to grow their eCommerce business. Besides everything that we mentioned, having an eCommerce business seems to be fast, fairly simple, and doesn’t require a big investment. That makes it attractive regardless of whether you run a website for £5 slots or some other type of business. So, why do eCommerce businesses fail, then? Even though the eCommerce business attracts many people, the reality is that it is not so simple to attract customers. Of course, many factors determine whether your eCommerce project is going to succeed or fail. However, there are some common contributors to the failure. We are going to discuss some of them today to help eCommerce businesses. Hopefully, after reading this text you will understand the mistakes, and how to avoid them and create leading eCommerce businesses.
Table of Contents
What Causes Failure of Ecommerce Business?
Offering Wrong Products
People get carried away in their eCommerce business ideas thinking that they can add everything that comes to their mind, on their website. But it is not really how things go! Just because there is an option for you to sell some products, doesn’t necessarily mean that you have to do it. Before you opt to sell something on your website, you need to research the demand for that product. If people are not interested what good comes if you are selling it? When starting new eCommerce businesses, people usually think that popular brands already have plenty of sellers, so there is no point in having them on websites. But that is a misconception. These brands are popular for a reason and thus are in high demand. That means that there is a place on the market for you, too, given that you make a good offer and market your website properly.
Lack of Marketing Plan
It seems that there isn’t a limit when it comes to the number of times the importance of an intelligent marketing plan needs to be mentioned. The online market is profitable, indeed, but it is at the same time highly competitive. Bear in mind that there are tens of thousands of other businesses that have the same ideas as you. That is why, if you want to make profitable eCommerce businesses, you need to create a truly effective marketing plan. You have to know precisely who and where your target audience is, how are you planning to reach them, how will you encourage them to click on your website. Being able to answer these questions will help your business greatly. But keep in mind that online marketing isn’t a static thing. On the contrary, it is continually changing and evolving and you need to keep researching and studying to be up to date.
The Website is Ranking Low in Search Engines
Let’s say that you are promoting your website on Facebook, Instagram, and Twitter. Despite that, however, you notice that there is very little traffic. One of the reasons for that can be that it has a low ranking in search engines. An SEO or search engine optimization needs to be part of your marketing strategy otherwise, your Ecommerce Business will be destined to fail. The basic concept of SEO is to move your website to the top of the search engines which enables customers to find you by typing keywords. Yes, many people look for products on Amazon. However, it is essential to know that about 35% of people use Google to search for things they need. Thus, if you want to run major eCommerce businesses, quality SEO needs to be among your top marketing priorities.
The Website Design is Bad
You will not imagine how many people overlook the importance of website design. They believe that they have high-quality content and products and that is all that matters. Unfortunately, that kind of logic leads to eCommerce businesses’ failure. You see, the first impression counts much more than you think. You can sell the best of the most wanted products in the world. It would do you any good if your website is messy. People are cautious when leaving their information online! We have all seen those websites that look like a scam, right? Is your gut telling you to shop on that kind of website or to get away before someone steals your credit card number?
Lack of Quality Content
You have probably heard this many times, and there is a good reason for that. If you just products on your website you are not communicating with your visitors. Okay, they will see all those products, and then what? Instead, you need to provide high-quality content which is not focused only on sales but on information, too. Hence, the best thing you can do is to post product reviews, comparisons, how-to guides, etc. These are the best eCommerce tools for the small businesses market. However, they work equally well for larger markets, too. Besides the articles, you should also consider choosing quality photos and videos for your website content.
So, we are at the end of our text about five reasons why eCommerce businesses don’t thrive, despite the industry being so lucrative. So many people are wondering about how eCommerce businesses make money. The most important thing is to be unique, trustworthy, and honest with your visitors. You also need to invest time, energy, and some funds to show people that you are the real deal! We hope that our advice helps you in your journey and that 2022 will be a successful eCommerce year for you and your business!